FOR IMMEDIATE RELEASE
April 16, 2003

USFR Media Group Announces Restructuring of the America One Television Network

HOUSTON, TEXAS - U.S. Farm & Ranch Supply Company, Inc. (dba USFR Media Group) announced today that it is in the process of restructuring its 24-hour broadcast network operated under the name America One Television. USFR Media Group expects the continuance of the broadcast business under the name America One through a new subsidiary known as VOTH Network, Inc. As part of the restructuring, VOTH Network, Inc. will convert America One to a digital platform that utilizes Scientific Atlanta's PowerVu encryption technology.

VOTH Network, Inc. is a wholly owned subsidiary of USFR Media Group, an integrated media and marketing communications company. USFR Media Group focuses on meeting the needs of targeted niche audiences who identify with the Western lifestyle. America One, the "Voice of the Homeland", is a 24-hour broadcast network that provides Western, equestrian, and American values programming to over 20 million households via nationwide broadcast television, cable and satellite distribution systems in the United States. For more information, visit America One's website at http://www.americaone.com.

Disclosure Regarding Forward-Looking Statements

This release may include "forward-looking statements" as that phrase is defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements reflect the current views of management with respect to future events and are subject to certain risks, uncertainties and assumptions, including without limitation the following as they relate to the Company: fluctuations in operating results and seasonality; the Company's ability to market, sell and support products; technological changes; dependence on entertainment industry; competition; dependence on management; foreign exchange risk; international trade risk; dependence on key suppliers; dependence on customer demand and business and economic cycles; and changes in capital and financial markets, including the performance of companies listed on the Nasdaq National Market. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those described herein.

CONTACTS:

USFR Media:

AMERICA ONE:



Preston Bornman at 713-403-6900

Joe Ward at 682-432-0300

6125 Airport Freeway, Suite 100, Fort Worth, Texas 75039
Phone: 682-432-0300 Fax: 682-432-0345

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